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Using the campaigns tool

Using the campaigns tool

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Campaigns is a tool that allows you to organise content playback placement and the timing of your Contents, Messages, Files or even your files in your Folders.

How to create campaigns

Navigate to the Settings menu and then select Campaigns.

Settings menu highlighting Campaigns
Campaigns add new button
Click the “Add new” button to begin creating your campaign

The Add new campaign modal has 4 parts:

  • Basic information
  • What to play?
  • Where to play?
  • When to play?

Basic information

Basic information includes the following fields:

  • Name: the name of the campaign
  • Priority: helps with the ordering of the Campaign if there are multiple campaigns
  • Enable advertiser: enables Campaign to report to Advertiser’s Proof of Play statistics
Campaigns basic information menu

Ordering multiple Campaigns

Campaigns will be played in Priority order: 1 first, then 2 etc. If multiple campaigns have the same priority (e.g 1) then those campaigns will be played in alphabetical order.

This ordering will be relevant later when we discuss the Campaign playlist.

Campaign priority table

What to play?

The Type field has several options you can choose from:

  • Content
  • Content by tag
  • Message group
  • Files
  • Folders

You can choose between two options if you want to use Contents in your campaign:


This option allows you to choose the contents that you have previously made.

Campaigns type selected as Content

This option allows you to order your content with the Content browser modal.

Content browser menu

Content by tag

Contents can also be chosen by tags. You can add tags to your content on the Home Screen.

Campaigns type selected as Content by tag

For more options, you can filter the tags with the Content tag filter type to match All or Any of the chosen tags.

Select the content tag filter type

Message group

You can choose Message group instead of Contents. This will take your chosen message groups into your campaign. See more about Messages and message groups: Messages Menu

Campaigns Message groups option


If you choose the Files option, you can select the files you want to play in your Campaign from the file selector.

You will also see a box named Default media duration, where you can set the duration of your media items that don’t have a duration of their own e.g. images.

Inherit item duration means that the files will be played as they are. For example, if you choose a video with 4-sec playtime and an image with a Default media duration of 10 sec from the file selector. Inherit item duration will play the video for 4 seconds and the image for 10 seconds.

If you switch off the Inherit item duration you will see another box named Maximum item duration. This will maximize how long items will be able to play for.

Campaigns selecting the maximum item duration

Please note that, the shorter duration between ‘Maximized item duration’ and ‘Default media duration’ will always be applied.

Take the previous example: you choose a video with 4-sec playtime, and an image with a Default media duration of 10-sec from the file selector and set the Maximum item duration to 5-sec.
This means the video will be played for only 4-sec, and WILL NOT be restarted to fill out the full 5-sec. Similarly,
the 10-sec image will be cut down to 5 sec.


The Folders option is similar to Files, but you have to choose folders instead of files.

With the Ordering mode box, you can switch between random and alphabetical.

Campaigns type selected as Folders

Where to play?

The Where to play option determines which Screens the campaign will apply to.

Select which screen groups your campaign will apply to

Please note that there is an AND logical connection between the “Screen groups” and “Screen tag” filter. This means that the tag filter will only look for screens that are in the selected Screen groups.

When to play?

Campaigns can be set up to play at certain times. The basic setup only requires a starting date.

Set when your campaign will play

You can also customise this setup with:

  • Play indefinitely (End date selector)
  • Every day (day selector for affected days)
  • All day (hour selector for affected hours)
Select the specific days and hours your campaign will apply

Assign Campaigns to devices

First, you need to add a Contents widget within your content.

Contents widget symbol

Then you have to enable Campaign mode on the widget.

Turn on Campaign mode for content with this toggle

Now you can assign your content to your device and the Campaign is ready to use.

Please note that Campaigns do not have master/overlay pages and can not use navigations, interactions or animations.

Campaign playlist snapshot

After you assign your content containing the Contents widget with Campaign mode enabled, you can see your campaign playout on your device.

You can download the Campaign playlist snapshot from the right-click context menu of a screen.

Download the campaign playlist snapshot in this menu

This will generate a PDF file from the given From date with the given Iteration amount.

Generate a campaign screenshot by inputting the from date and iteration amount

An iteration in the context of the campaign playlist means the following:

  • In each iteration, only exactly one media from each campaign is played (one page from the contents, one message from the group, one file, one file from a folder etc)
  • It doesn’t matter if more than one bundle is pulled in (e.g if there are multiple contents in one campaign). It doesn’t matter if the campaign is longer than the media, it just switches when it’s done. If the length of the campaign is less than the media, it will cut the media to the campaign runtime
  • The order of the campaigns will be determined by the Priority setup in Settings > Campaigns and if multiple campaigns have the same priority, they will be ordered alphabetically.

Here is an example of a complex campaign system, and its snapshot

All day every day:

  • Campaign 1: Content 1 (has 3 pages)
  • Campaign 2: Content 2 (has 2 pages), Content 3 (has 3 pages)

12:00 – 23:59 every day:

  • Campaign 3: Content 4 (has 2 pages)

12:00 – 23:59 on weekdays:

  • Campaign 4: Content 5 (has 3 pages), Content 6 (has 1 page)

00:00 – 12:59 on Monday, Wednesday, and Friday:

  • Campaign 5: Content 7 (has 2 pages)

For ease of understanding, every page of the contents is 5 seconds long.

If you download the Campaign snapshot on Friday, with a From date of 12:50 and an iteration amount set to 3, you will get the following.

Campaign snapshot
Iteration 1

Why Iteration #1 looks like this

All day every day

  • Campaign 1 – Content 1 – Page 1
  • Campaign 2 – Content 2 – Page 1 (we have Content 3 in this same campaign, but remember only 1 media per campaign is allowed in one iteration)

12:00 – 23:59 every day (12:50 is in this time interval)

  • Campaign 3 – Content 4 – Page 1

12:00 – 23:59 on Weekdays (12:50 is in this time interval, and because of weekdays Friday is included)

  • Campaign 4 – Content 5 – Page 1 (we have Content 6 in this same campaign, but remember only 1 media per campaign is allowed in one iteration)

00:00 – 12:59 on Monday, Wednesday, and Friday (12:50 is in this time interval, and Friday is included)

  • Campaign 5 – Content 7 – Page 1

The Following 2 Iterations

Iteration 2
Iteration 3